8. " Here's what the "Landing Pages" tab looks like. You'll immediately see a list of all of the top pages on your website that visitors land on first. Hubspot has a wonderful infographic that will give you a few ideas of how to decrease your bounce rate. If you're seeing high bounce rates on any or all of your pages, then you'll want to spend the additional time it takes to fix these pages. Tracking progress over time There you have it: three basic reports that you can run in Google Analytics. Now the sky is really the limit with what you can do with this information, and as you get more familiar with the tool, you can explore more possibilities. But for now, I recommend taking this information and using it to see which pages you can potentially improve, which traffic sources you can focus on, and how users are currently using your site. Then, as you make improvements, you can track your progress and see the effects over time. Bring your business online with Jimdo.
– David Skok Cohort analysis is a practice of analyzing data by groups of customers, where all customers in the group share a certain attribute. In SaaS this attribute is almost always the time period when users signed up for the service — so there is a January 2016 cohort containing customers who signed up that month, February 2016 and so on. From there you can see how various cohorts behave over time. If the February 2016 cohort's behavior is remarkably different from the average pattern — let's say the ongoing retention is much better — then you can dig into the data further to understand the enhanced performance. Were there any different customer acquisition strategies for the month of February? Perhaps a new marketing channel attracted more qualified leads? Did sales try out a new pitch that set more reasonable customer expectations? MRR Churn in the last 12 months. This is the most common visualization of a Cohort Analysis in SaaS, but there are other ways, too. Cohort analysis is a common and routine practice, which often brings it into the fold of reporting.
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Also, make sure the report encompasses an appropriate period. I typically look at search volume from the past quarter, six months, or year for this exercise. Click to enlarge How to act on this data This list of pages is a gold mine. Because so many people arrive on your website through these pages, keep a running list and review them regularly. Remember, though, just because a page gets a lot of traffic does not mean it's an effective page. That's why you should review the pages that get the most traffic to: Ensure that the page puts your brand's best foot forward. Is this page on message? Does it have current information and the best calls to action? Include your best links. Given that high-traffic pages bring a lot of visitors, make sure to include links to relevant, high-converting pages and posts. See what visitors are doing. Are visitors spending time on the page? Are they exiting or moving to other pages on the site? (See the next section on Navigation Summary for more details. )
Strategy Continued from: Google Analytics Audience Analysis and Demographics Reports Acquisition is all about acquiring traffic or driving visitors to your website. After you set up Google Analytics on your website, the Google Analytics Acquisition reports provide a window into your visitors' Acquisition-Behavior-Conversion (ABC) cycle. Acquisition Overview The Google Analytics Acquisition Overview report allows you to measure the performance of various traffic sources (channels) through behavior and conversion analysis. The report shows the Acquisition-Behavior-Conversion (ABC) cycle: how the website acquires users, their behavior on your website and the path to conversion. In order to make the most sense of this report, let's dive into what this collective data reveals. Channels Before we talk about channels, it is important to understand the difference between sources and mediums. A source is the place that was last visited before reaching your website (e. g., a specific website or search engine), and medium is the method a visitor used to arrive at that source (by clicking on an ad or a link in an e-mail).
Organic traffic: visitors who arrive to your website from a search engine. Referral traffic: visitors who arrive to your website from another website that has linked to you. Social traffic: visitors who arrive to your website from a social media network. However, whether or not you see more sources of traffic will depend on your SEO and marketing efforts. Here's how you can find your main traffic sources from within Google Analytics: 1. Select the "Acquisition" tab on the left navigation bar. Select the "Overview" tab. Adjust the date range in the top right corner based on your preferences. 7. " Here's what the "Acquisition Overview" tab looks like. There's no rule for how much traffic should come from each individual traffic source. But it's my opinion that new websites should have a healthy mix of all types. If you see too much traffic from one source, you'll likely want to do research on improving some of the other traffic sources. For organic search and referral traffic, you can start by working on building high-quality links.
Management Reporting Intelligent Planning makes financial reports quick and easy to build. Anyone with access can analyze, visualize and present information in any way they'd like. KPI analysis, data visualization, and slice-and-dice analytics enables a direct line of sight into corporate performance – from both high-level and granular viewpoint. Track pre-defined financial and non-financial drivers to see at-a-glance what's going on across the business. Focus on what matters and respond faster to risks and opportunities. Business users can build and format presentation-style reports, adding graphs, charts and other visualization to make the report easy to consume. Drill-down to underlying transaction detail data, trend analysis, filters and multi-dimensional hierarchies. Distribute financial reports automatically. Simply select which reports go to whom and automatically deliver those reports with only the information that is relevant to them. Self-Serve Analytics Intelligent Planning promote self-sufficiency for business users, especially for analytics and reporting.
Real-time analytics, reports and data visualization tools help you uncover the true meaning of customer conversations. Custom views and dashboards Surface critical data faster. Customize reports and dashboard views for teams, agents, interactions and more. Just search, sort, filter, and drag and drop to see exactly what's happening in your contact center. Speech analytics Get more out of phone calls. Speech analytics make it possible to search voice interactions for keywords and phrases. Mine recordings for insights into what customers want and opportunities to improve. Predictive analytics Think of predictive analytics as your data-driven crystal ball. We use your historical data and analytics, combined with business intelligence, to spot trends and anticipate customer behavior. Tarot cards not included. Customer journey tracking Make your marketing and sales efforts more effective. Track and tailor customer journeys. Take proactive steps when appropriate — offer assistance or a promotion to increase conversions and sales.
Dashboards allow users to organize and display data in multiple ways so that issues are immediately apparent. Analytics engines allow users to drilldown to the data set to understand why things happen as they do. Variance Reporting In an ideal world, business planners compare actuals to plan, course correct and reforecast on a monthly basis so that they can assess if their course corrections are delivering desired results. At its best, forecasting is an iterative process that helps business planners keep a tight watch on the health of the company. Intelligent Planning makes it easy to: Quickly generate variance reports of budget, actual and reforecasted numbers. Drill down from summary to detail level to understand why variances occurred. Compare multiple forecasts based on actuals. Facilitate collaboration across all budget owners to allow fast responses to actual results, while maintaining a centralized view of the overall plan. READY TO CONNECT WITH OUR TEAM? Schedule a personalized demonstration to answer all of your questions.
Orderhive's business analytics & reporting software can help you with the inventory summary, highlighting the low- and out-of-stock products, back-ordered inventory, valuation by cost/purchase price. It will also assist you with the order summary, store & customer sales report, etc. With all the mentioned records, you can easily audit your inventory and warehouse. Is the data provided by the business reporting tool reliable? Can Orderhive guarantee accuracy? Orderhive's business analytics & reporting tool is always there to assist you with data, but relying on software is never advised. The accuracy of the software depends on how well you involve it with your business. The more correct data you provide to the software, the better reports it will generate, and eventually – a better business. What makes Orderhive's business reporting software worthy of being subscribed? Orderhive never promises wonders for your business but does provide a 15-day trial of the business analytics & reporting tool.